Brazil's National Consumer Secretariat (Senacon), under the Ministry of Justice and Public Security, has issued a notification to major online platforms, including Mercado Livre, Facebook, Instagram, and YouTube, demanding the removal of all content and offers related to electronic cigarettes (vapes or pods) within a maximum of 48 hours.
This move reinforces a long-standing prohibition on the promotion, sale, and offering of e-cigarettes in Brazil, first established by the national health agency, Anvisa, in 2009. In 2024, Anvisa further tightened these restrictions to also ban the manufacturing, importation, distribution, storage, and transportation of these electronic devices.
In addition to removing the content, the platforms are required to submit a detailed report within 10 business days outlining the actions taken, including removal records and new control mechanisms. Failure to comply could lead to administrative measures from the federal government. This directive aims to crack down on the widespread online availability and promotion of these banned products.
